Go Mobile Go green Campaign

 

The objective of the campaign was to go to “WestFest” festival of music and art, spread the message of being environmentally aware and going green.  Our point was “Go Mobile Go Green”. 

To carry out this campaign, had to go through several challenges;

- Weather condition.

- Extreme short time.

- No call to action.

The method used was to have our CCI staff carry around backpacks with the Wilico

Access Points installed. 

In less than 11/2 hours (9:30 Pm to 11:00 Pm) there were 103 phones detected and 43 downloads!

The success of this campaign was beyond expectation !!